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Evidence-based strength and accountability coaching for women

strength coaching that's built around your life. not the other way around

You already know your health and fitness are important. You've put in the effort before... maybe more than once. What's missing isn't motivation or discipline. It's a strategy designed for how you actually live, move, and think.

Evidence-based strength, nutrition and wellness coaching for women

fitness & health coaching that's built around your life. not the other way around

Strength training, nutrition, sleep, stress, habits. They all matter. But trying to overhaul all of them at the same time is exactly why nothing sticks.

I help women figure out which lever actually moves the needle for them right now and build a strategy that holds up in real life, not just ideal conditions.

meet shelly triolo

i don't do cookie cutter workout programs & meal plans

I understand strength training, movement mechanics, and how to build a program that actually develops your body. I also understand that a program sitting on top of chronic stress, disrupted sleep, and a nutrition strategy that doesn't fit your life is going to fail. As a National Board Certified Health and Wellness Coach (NBC-HWC) with 8 years of personal training experience, I've learned that a well-designed program considers the whole person.

So I coach all of it. Not all at once (that's the part most coaches get wrong), but together, as a system, with a strategy for what to address first based on where you actually are.

My job isn't to hand you a perfect plan. It's to give you the tools and the framework to make your own good decisions so when life gets messy, you have the support you need to adapt instead of starting over.

Does any of this sound familiar to you?

Cookie-cutter workout programs feel overwhelming with your current skills and schedule

Nutrition knowledge isn't the problem, it's understanding where to start and how to be successful

You're tired of being tired all the time, but what can you add when you're already tired?

When you're stressed and overwhelmed, the last thing you want to do is make more decisions

You love a challenge and set a high bar in other areas, but health and fitness has never been your forte

Something needs to change, but you're not sure what you can stick to long term

You want to stop overthinking, second-guessing, and you'd love for someone to help you figure out where to start.

Whole-person coaching.

With movement-based strength as the anchor.

Fitness isn't just what happens in the gym. Sleep quality directly impacts your strength output. Chronic stress disrupts recovery. Nutrition either supports your training or undermines it. These aren't separate conversations, they're one system.

Here's what we work on together:

Strength & Movement

Form coaching, biomechanics education, and programming built around how you actually move. Strength training is the foundation and the lever that affects everything else. But we build it on solid ground.

nutrition strategy

Not a meal plan. Not macros for their own sake. A practical approach to fueling your training and your life that accounts for your schedule, your preferences, and your relationship with food.

sleep, Stress & Recovery

Sleep is when you adapt. Stress is a load your body carries. We treat both as performance variables — not lifestyle extras, and build strategies that work with your real life.

habits & behavior change

The science on what makes habits stick is clear. We use it. Small, sustainable actions that compound over time. Not big overhauls that collapse the first time something goes wrong.

my coaching philosophy

build a strong and sustainable foundation

The most common mistake other coaches make is trying to overhaul everything at once. It might get great before and after photos, but it doesn't translate to helping clients build self-efficacy and autonomy.

Meet You Where You Are

We start with a complete wellness audit and movement assessment to determine what is working for you now, what challenges you most, and what are you ready, willing and able to do next.

Identify Your Goals & Values

A coach is your GPS, but you are the driver. Being intentional about choosing your destination and defining your idea of success ahead of time is what will keep you focused once the novelty wears off.

Build a Personalized Game Plan

I understand how to turn evidence-based practices into repeatable strategies, and you get to fill in the details to make it truly yours. You can have supportive accountability without sacrificing autonomy.

"Shelly is the trainer of my dreams!"

Shelly is the trainer of my dreams! Workouts are tailored to your needs/goals. Love that she explains the mechanism behind every move we do. Have seen so many improvements in strength, stamina/endurance, and stability. Highly recommend!

Sarah P.

"Shelly has opened my eyes to so much"

I started working with Shelly in March 2022. I am a working mom that eats on the run and wanted to lose weight as well as tone up. I lacked so much knowledge in nutrition. After 3 months I am stronger than I have ever been and feel so healthy. I thought I would dread going twice a week 30 mins away to work out with Shelly, but I DON’T. I love doing something for me. Shelly has opened my eyes to so much and I feel so grateful to work with her as my trainer.

Courtney H.

"I highly recommend for anyone dealing with joint pain"

I initially started working with Shelly due to a frozen shoulder that was taking too long to heal. I had been doing PT at Jewett twice weekly for over 6 months and felt my progress had plateaued before full range of motion had returned. Shelly was able to get me better range immediately, and full range in just a few months. Even better though, when the other should froze it only took us a couple of months to rehab that one (with only 1 cortizone shot!)! I highly recommend for anyone dealing with joint pain or immobility. I continue to see Shelly weekly. She openly shares her knowledge and makes the workout time fly by.

Renee W.

"Thanks to her accountability and expertise, I felt strong and beautiful"

I had the great pleasure of training with Shelly for a whole year which included the full length of my third pregnancy! Thanks to her accountability and expertise I felt strong and beautiful throughout the whole pregnancy. Shelly also helped me to overcome chronic SI joint pain that I’ve dealt with for years. I had gone to doctors, physical therapists, and chiropractors for relief, but the knowledge that Shelly offered me topped them all. She taught me so much about proper form to engage and strengthen the glutes, as well as correcting my tibial rotation. Thrilled to say I continue to be pain free today, and have been able to keep up with all the exercises I learned.

Sarah M.

What working together looks like

Whether it's personal training or virtual coaching, we'll work through these 3 steps.

Step 1: the wellness audit

Before anything else, we map the full picture: your training history, movement quality, sleep quality, stress load, nutrition habits, and what's already working. Then we figure out which lever unlocks the most meaningful change for you right now.

Step 2: build your strategy

What comes next isn't a one-size-fits-all. It's a framework built around your actual life, your schedule, your goals, and your readiness, with built-in flexibility for the weeks when things don't go according to plan. Because they won't sometimes, and that's okay.

step 3: Coach you through it

We work together in real time. Adjusting what isn't landing, celebrating what is, and making sure you're building the confidence to make your own good decisions. This isn't about just following someone else's rules, it's about learning resilience.

Are you local to Orlando, FL?

Shelly Triolo is located inside Unconventional Strength in Curry Ford West just south of downtown Orlando.

3908 Curry Ford Rd.

Orlando, FL 32806

3908 Curry Ford Rd, Orlando, FL 32806, USA

Not sure where to start?

Start here, with something FREE.

Browse my free resources to help you cut through the noise and give you one meaningful thing to try today.

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Shelly Triolo takes a highly individualized approach to health, strength, and wellness coaching, helping people from all backgrounds and levels of experience cut through the overwhelm to build sustainable habits that actually fit their lives.

Shelly believes everyone deserves to feel good in their bodies, and that's not exclusive to gender, race, size, or sexual orientation. No matter who you are, you are welcome here.

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